Why marketing your home for sale is more vital than ever | Stephen Tar Team

Why Marketing Your Home for Sale is More Important Than Ever

When you begin thinking about selling your home, you might not think in terms of ‘marketing’ it. Especially in the recent record-setting real estate markets, where sales records were being set every month, there wasn’t as much emphasis placed on marketing a home to potential buyers.

The truth is that marketing is an important part of selling your home in all types of real estate markets because it helps you attract more offers and sell your home faster.

If you’re thinking of selling your home in Markham in the foreseeable future, the sooner you think of ‘marketing’ it, the better. And you should choose a Realtor who can offer you a great marketing plan that include the following:

1. A Custom Marketing Strategy

Every home is different. A custom marketing strategy will take into account your home’s features, strengths, and attributes and present them in the best way possible.

In addition to being customized to your home, a good marketing plan is customized to your area. It will not only highlight the particular benefits of living in your community, but it will be tailored to buyers who are interested in moving to the community.

2. Direct Mail

Believe it or not, the regular mail is a great way to promote the sale of your home, especially in your neighbourhood and the local community. Many of your neighbours have friends, family and/or acquaintances who may be looking for a home in Markham. When they see a direct mail promotion in their mailbox, they are interested to find out more about the homes being sold in the area.  Letting them know that yours is for sale can produce fast results.

3. Staging Your Home

Your home might be perfect for you. But that doesn’t mean that it’s perfect for anyone else. Professionally staging your home helps potential buyers envision themselves in the home. It highlights the benefits and advantages of the home, its features, layout, and design, even its location. Studies show that staging your home can increase the final selling price more than the cost of the staging. That’s a good marketing investment!

4. The Open House

Open houses are a very effective marketing tactic and one that can save you a lot of time and effort. While you will always have viewings for individual buyers, an open house presents your home to many different buyers in a relatively short period of time.

How you market your open house will determine how many people attend and the overall benefit you get from it. Again, an open house can be tailored to your home. If you have a fireplace, having a log burning in it throughout the open house will make much more inviting than if it was empty.

5. Your Realtor’s Website

This is probably not on your list of what to look for when choosing the right real estate agent. But it’s very important for two reasons.

First, home buyers shop online long before they actually hit the street to look at the house. If your real estate agent’s website doesn’t attract buyers and present your home in the best way possible, you might be losing buyers before they ever see your home in person.

Second, you can learn a lot about a real estate company from their website. If the site is well designed, informative and easy to use, then you know that the Realtors pay attention to detail and that your house will be seen by more people.

If you’re planning to sell your Markham house or condo, get in touch with The Tar Team. We will be happy to tell you more about the effective customized marketing plan that we can put together to help you get the most value for your home.